Waiting and Worrying

Are you waiting and worrying?

Here is what best-selling author of 19 books and marketing guru, Seth Godin, has to say about that.

Seth Godin is one of the most prolific authors and bloggers on the planet today. in addition to 19 best-selling books, Seth has published over 7,500 blogs — one a day for over 20 years. Here is one that appeared in my inbox a few days ago that I thought you would enjoy.

Waiting and worrying

It’s easy for us to choose to worry. The world is upside down, the slog continues, a tragedy unevenly but widely distributed.

Worry takes a lot of effort. And worry, unlike focus, learning or action, accomplishes nothing of value.

And, at the same time, due to the time-horizon of the pandemic, it’s also tempting for us to simply wait. To wait for things to get back to normal. But all the time we’re spending waiting (for a normal that is unlikely to be just like it was) is time we’re not spending learning, leading and connecting.

Waiting is, sort of by definition, a waste of time. But time is scarce, so wasting it is a shameful act.

If we decided to simply reduce our waiting and worrying allocation by 50%, just imagine how much we could discover, how many skills we could learn, how dramatically attitudes could shift.

We can still wait (even though time will pass either way). And we can still worry (even though it doesn’t do any good). But perhaps we can figure out how to do it less.

Learn more about Seth and subscribe to his daily blog at:

This Is Marketing is one of Seth’s latest books which I found particularly insightful.
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